Gabor Harrach

I build content studios for global brands and media companies and oversee the development and the production of digital content for social media and premium streaming platforms. With precisely crafted and executed content strategies, I’m building bridges between the worlds of advertising and entertainment and connecting brands with audiences across platforms.

I’m widely recognized as a key contributor to the global success of Red Bull Media House, and as an expert in shortform and longform videos. I also conduct masterclasses in storytelling and frequently speak at national and international marketing conferences.

Experience

Operating Partner

Anheuser-Busch InBev

Corona Studios

New York

2019 – Present

Built and operate a global network of content creators for the Corona brand. Manage influencer and creator relationships. Content strategy in support of the creative publisher model. Established community funds.

Content Consultant

Multiple global brands and creative agencies

New York and Los Angeles

2016 – Present

Enabled brands to build in-house content studios, make more powerful films and social videos, and replaced disruptive and increasingly ineffective traditional advertising techniques with enjoyable content marketing and entertainment.

Chief Content Officer

Beautiful Destinations

New York

2018 – 2019

Scaled the quantity and the quality of the content output across Instagram, YouTube, and other platforms at one of the world's largest millennial travel communities on social media with over 22 million followers in 180 countries. Worked with social media creators and influencers to create better and more authentic stories about travel, lifestyle and environmental conservation. Empowered a group of young content creators to successfully open a major film festival with their first documentary.

Head of Entertainment Content

Red Bull Media House

Santa Monica and Red Bull Global HQ in Austria

2009 – 2016

Built the entertainment, music and culture, and editorial teams at Red Bull Media House. Developed and oversaw the production of a vast content portfolio that enabled Red Bull to distribute and monetize its video content across digital and streaming platforms and launch Red Bull TV, its own digital content platform and app.

Content Producer

ProSiebenSat.1 Media

New York and Los Angeles

2000 – 2009

Managed a team of journalists, producers, and content creators and provided a coast-to-coast newsgathering service for some of the largest European broadcasting and media companies. Developed TV formats and produced content for CBS News Productions, A+E Networks, RTL Group and ProSiebenSat.1 Media.

Education

Fellowship in Production Management at Yale University 

BA in Drama, Theatre, and Media at JLU Giessen

Recent Highlights

Official Selection at the Venezia Shorts Festival Italy and the Indie Shorts Awards Cannes for Corona Studios, 2021

Keynote Speaker at the Content Marketing Summit in Seoul, 2020

Winner of the Webby People's Voice Award for Social – Travel, 2019

Official Selection at the Maui Film Festival, 2019 for True Hawaii

Speaker at the Instituto Peruano de Publicidad in Lima, 2019

Speaker at the Cannes Lions International Festival of Creativity, the Advertising Week in New York, and the Anheuser-Busch InBev Marketing Academy in Berlin, 2018

Co-author of The Art of Branded Entertainment, published in 2018

It was the #1 new book release on Amazon in the media and communications industry category and is the standard textbook for advertising schools, award juries, and industry professionals.

Guest speaker on a podcast on Authenticity and Empowerment in Brand Entertainment in 2018

Juror at the Cannes Lions International Festival of Creativity, 2017

Testimonials

“Shortly after meeting Gabor for the first time, I was taken by his wide-ranging knowledge, his beyond-the-ordinary approach to content marketing and his unique skill set.” (Pelle Sjoenell, Chief Creative Officer at Activision Blizzard)

“I have worked with some of the most remarkable figures in the media and entertainment industries. Gabor is talented and skilled enough to belong in their company.” (Stephen Schiff, Writer/Producer/Showrunner at Lucasfilm/Disney+)

Gabor “built and led our Entertainment Department, responsibly managed multi-million-dollar department budgets, introduced the first reality formats to Red Bull Media House and diversified our content portfolio by increasing the number of culture, social impact, e-sports, music and digital programs.” (Werner Eksler, CPO at the Red Bull Media House)

Gabor produced a documentary series that “was extremely well done and highlights the reality of game development in a way that few others have.” (Chris Charla, Senior Director ID Productions at Xbox/Microsoft)